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DIGITAL MARKETING

NEW NON-LINEAR MARKETING APPROACH

In an evermore complex retail environment, customer engagement is essential but challenging. Retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.

Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.

APTECH SOFT DIGITAL MARKETING SERVICES

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

APTECH SOFT Provide digital marketing to rank your website and bring traffic at your page thus we run organic ranking, adwords campaigns and social media marketing. APTECH SOFT have google cerified professionals in field of Digital Marketing.

LATEST DEVELOPMENTS AND STRETEGIES

USED BY APTECH SOFT

One of the major changes that occurred in traditional marketing was the "emergence of digital marketing", this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing.

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies.

segment

Segmentation

more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors.

influencer

Influencer marketing

Make possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM Software.

game

Game advertising

Advertisements that exist within computer or video games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.

remarketing

Remarketing

Targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.

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